10 types of personal information we provide to social media companies
In 2020, many Internet users became smarter than ever about what they shared or didn’t share on social media, but modern life almost requires dealing with these methods in some way.
How do users give their personal data to these sites? And how can they be used against them?
To find the answer, Stacker compiled a list of 10 types of information that users voluntarily give to social media companies.
What this information shows is that everything is done online, from what is clicked to the length of view of the page, and this is valuable information for people who sell that data.
Protecting online privacy is an ongoing challenge, with marketers constantly changing their ways and goals, and trying to avoid the obvious things consumers realize when visiting sites.
There are some more common ways in which social media companies collect user data and sell it to those who pay the highest price. The only way to completely untranser in this system is to stop using almost everything that depends on the Internet, which some people can do.
But for the rest of us, simply realizing how to buy and sell our data can show us ways to keep that data to ourselves as much as possible.
In general, any free-to-use website sells your information as a product. This includes personal data such as names, dates of birth, locations, addresses, IP, and more abstract information such as hobbies and interests.
Information that makes you interested
How you use free social media sites gives their makers a great deal of data about a product that works and doesn’t work, and can sell it as « advisors » to these products and other sites.
This also includes drafting an ad that lets you interact with a post on the social media page.
Behavioral data is linked to sharing and includes how you actually interact with social media sites, tracking everything from how your mouse moves around the page to either version of a new website design that spends more time visiting it. This helps site creators develop new features they think you’ll use more.
Information that makes you stay
Behavioral and interactive data helps social media sites last longer, and is the best way to ensure you see more ads. That’s why, for example, websites have turned to controversial or even dishonest content. It can attract more attention and create more conflict
Geolocation information is also important.
When using social media sites, sharing your site is important to these sites, and disabling site sharing on your part won’t stop you from using other ways to find out where you are, especially if you’re using public Wi-Fi networks
Information on how you interact with services
Companies want to know and buy data about your interaction patterns with customer service, for example, or support the user on social media sites. By tracking how you use these and other services, sites can help companies prepare a marketing that will be better targeted.
Allow social networks to use your photos
In order for social networks to work, you need certain rights to your photos because they are reassembled, and user agreements that you accept without thinking include the necessary approval for these social media companies to use your photos and content
Extra details about your personal life
Many social media users volunteer to provide communication platforms with a large amount of personal data that it is unwise to share.
Information that appears because you don’t know your device settings
One of the easiest ways people accidentally disclose their information is not to look closely at their settings. Leaving your information « public » can be opened by all those who browse these details for use in completely different types of uses
Information that enables you to create your own file
Giving sites a comprehensive personal view of your online life, interactions and behaviors means that your file can be easily compiled and sold as part of a marketing group. At least one way to avoid this scenario is to turn off google ad allocation